McAlister’s Deli ‘Dinner at the Deli’ Campaign

My capstone course in college was Integrated Marketing Campaigns. The class was split into 5 agencies, and we competed to create the best-integrated marketing campaign to drive demand for dinner at McAlister’s Deli. We presented our campaign to McAlister’s marketing team at the end of the semester and received client feedback on our ideas. The client selected my group’s project as the winner based on our ‘consumer-driven insight and initiative’.